Effective Date: 21 September 2026
Last Updated: 21 September 2026

1. Introduction

This Data Usage Policy explains how Gen Fashions uses personal and non-personal information collected through https://genfashions.com/.

It applies when customers browse the Website, create an account, place an order, make a payment, request delivery, contact customer support, subscribe to updates, or otherwise interact with Gen Fashions.

This Policy should be read together with our Privacy Policy and Cookie Policy. Personal information is processed in accordance with the Nigeria Data Protection Act 2023 and other applicable privacy requirements.

2. Information We Use

Depending on how you use the Website, Gen Fashions may process:

  • Name and email address;
  • Account and login information;
  • Billing and delivery addresses;
  • Order history;
  • Product selections and preferences;
  • Payment status and transaction references;
  • Delivery and tracking information;
  • Return, refund, and cancellation records;
  • Customer-support messages;
  • Marketing preferences;
  • IP address, browser, and device information;
  • Cookie and Website usage data; and
  • Security and fraud-prevention information.

We aim to use only the information reasonably necessary for a clear, legitimate, and lawful purpose.

3. How We Use Information

Gen Fashions may use information to:

  • Create and manage customer accounts;
  • Process and confirm orders;
  • Verify payment status;
  • Arrange delivery and tracking;
  • Communicate about purchases;
  • Handle cancellations, returns, exchanges, and refunds;
  • Respond to customer enquiries;
  • Maintain shopping carts and saved preferences;
  • Prevent fraud and unauthorised activity;
  • Protect customer accounts and the Website;
  • Improve Website performance;
  • Understand product demand;
  • Maintain accounting and transaction records;
  • Send marketing communications where permitted;
  • Resolve disputes;
  • Enforce our Terms and Conditions; and
  • Meet applicable legal obligations.

Information will not be used for a materially unrelated purpose without an appropriate lawful basis or additional notice where required.

4. Orders, Payments and Delivery

Order information is used to confirm purchases, prepare products, verify payment, arrange delivery, provide tracking, and assist with order-related concerns.

Payment transactions may be handled by authorised third-party payment providers. Gen Fashions may receive a transaction reference, payment status, amount, currency, and limited or masked payment information.

We do not store complete debit or credit card numbers, CVVs, online banking passwords, one-time passwords, or UPI PINs on our servers.

Delivery information may be shared with a courier or logistics provider only to the extent reasonably necessary to fulfil and track the order.

5. Website Improvement and Analytics

We may use Website and device information to understand:

  • Which pages are visited;
  • Which products are viewed;
  • How visitors navigate the Website;
  • Whether technical errors occur;
  • Which Website features are useful;
  • How customers reach the Website; and
  • How overall performance can be improved.

Where possible, analytics may be aggregated or de-identified so that it does not directly identify a particular individual.

Non-essential analytics cookies will be used only with appropriate consent where legally required. Further information is available in our Cookie Policy.

6. Marketing and Personalisation

Where permitted, we may use your email address, purchase history, browsing activity, or product preferences to:

  • Send information about new arrivals;
  • Share relevant promotions;
  • Recommend products;
  • Measure marketing performance; and
  • Improve the relevance of Website content.

Where consent is required, marketing communications will only be sent after consent has been obtained.

You may unsubscribe from promotional emails at any time. Unsubscribing will not prevent necessary messages relating to your account, orders, payments, deliveries, returns, or security.

Gen Fashions does not sell customers’ personal information in exchange for money.

7. Sharing Information

We may share limited information with service providers that help us operate the Website and fulfil customer orders, including:

  • Payment providers;
  • Banks and card networks;
  • Courier and delivery services;
  • Website hosting providers;
  • Cloud storage and database services;
  • Email and customer-support platforms;
  • Analytics providers;
  • Security and fraud-prevention services; and
  • Professional advisers.

Information may also be disclosed to regulators, courts, law-enforcement agencies, or other competent authorities where required by law or reasonably necessary to protect legal rights.

Service providers are expected to use information only for authorised purposes and apply appropriate confidentiality and security measures.

8. Data Retention and Security

Information is retained only for as long as reasonably necessary for the purpose for which it was collected or as required for:

  • Order fulfilment;
  • Customer support;
  • Accounting and tax records;
  • Fraud prevention;
  • Returns and chargebacks;
  • Dispute resolution;
  • Security; or
  • Legal obligations.

When information is no longer required, it may be securely deleted, anonymised, or restricted.

Gen Fashions uses reasonable technical and organisational safeguards designed to protect information against unauthorised access, loss, alteration, misuse, or unlawful disclosure.

No internet or storage system can be guaranteed to be completely secure. Customers should use strong passwords and protect their devices and account credentials.

9. Customer Choices and Rights

Subject to applicable law, customers may request to:

  • Access their personal information;
  • Correct inaccurate information;
  • Delete information that is no longer required;
  • Restrict certain processing;
  • Object to direct marketing;
  • Withdraw consent;
  • Request data portability where applicable; or
  • Complain about how information has been used.

Some information may need to be retained after a request where required to complete a transaction, prevent fraud, maintain legal records, resolve a dispute, or comply with an applicable obligation.

We may verify your identity before completing a data request.

Eligible complaints may also be submitted to the Nigeria Data Protection Commission.

10. Changes to This Policy

Gen Fashions may update this Data Usage Policy when its Website features, services, data practices, service providers, or legal obligations change.

The revised Policy will be published on the Website with an updated effective date.

Where a material change affects how personal information is used, we may provide additional notice or request consent where required.

11. Contact Us

For questions, complaints, or requests concerning how Gen Fashions uses information, contact:

Gen Fashions
Email: support@genfashions.com
Address: 39, Area C, Pambara, Abuja, FCT, Nigeria